Noland, Hamerly, Etienne & Hoss

Using a current site the task was to evaluate the strengths and weaknesses in order to create a well-functioning site that the client could use.

Noland, Hamerly, Etienne & Hoss
November 9, 2021
UI/UX Design
Noland, Hamerly, Etienne & Hoss


This site had many difficult to use features and poor UI. It had dead links, low-quality images, and distracting features. The first step in developing a better site was to conduct a competitive analysis. This showed that a more minimalistic site could display the information and goals of a legal site. Developing the colors, imagery, and established assets that we would like to keep was the first step in the concept development. Keeping the logo, similar colors, and the concepts of the current site was the main objectives.

  • Clean up features
  • Create well developed UI
  • Simplify the user experience
  • Develop new assets for the site
  • Create a revamps brand identity

Noland, Hamerly, Etienne & Hoss

Project Results

After a few rounds of user testing and feedback a new site was developed that was intuitive for the user. This site was eventually able to have little to no negative feedback from users and completed all goals set in place.

  1. New brand identity
  2. Typography
  3. Color and imagery
  4. New site with clean UI/Ux
  5. Full brand identity